Hello everyone, Flooded Beats here. Today we are gonna talk about Music Value. What it is and how to deliver more value to your customers in the music market.
Lets go! Music Value explained
I know. A lot of rappers out there, and maybe also you, would like to get rich, you want those fancy cars, the expensive watches, the lifestyle and all the girls that will come with wealth and fame…
I’m writing this post precisely for you! Read this to the end, and I will make you reflect on how you could deliver more value to the market compared to your competitors to succeed.
I learned the things that I’m gonna teach you from some of the most successful peoples in the world… I talk about Peoples like Jeff Bezos, Warren Buffet, etc… But don’t worry, this valuable lesson could be applied to the music industry also.
It is not something related to only a niche. Indeed it’s a principle that works for any business and any markets.
So, the fact is that almost everyone that try just to make money won’t make any money at all.
Let me explain…
When you just want to make money, you have all your focus on yourself, and you just forget about who should give you that money; The market, aka, your customers!
To make money all of us have to deliver some sort of value to the market, otherwise, becoming rich will be just an illusion and only a dream that we won’t ever reach.
If you look at any of the most affluent peoples in the world and their companies you can actually see that every one of them always has their customers in mind.
Look at Amazon, or Facebook and Google, every one of this companies put the user experience and the quality of their service before the profits, and as they will continue to do so, they will also continue to dominate the worldwide market.
Some of you would disagree with this, but it is the reality of facts.
So, what does this have to do with music?
Let me ask you a question… Why do you make music?
If you answered this question saying: “For the money!” I have bad news for you…
There is nothing moral or anything like that that is bad, but like that, you have the focus just on you and not on your customers, potential customers, and the market.
You have to satisfy a market need and deliver more value to your potential customers.
So, here’s another two questions that came spontaneously:
what is value in music? How to deliver more value in music?
The value in the music could be driven through diversifying yourself and being unique, by having great quality music, having a message, represent a specific type of feelings, mood or even a representing a slice of the population.
You have to do something new and something that resonates with peoples. If you do this, and you have constancy you will succeed in 100% of cases.
Now, its time for you to think about it! How could you diversify yourself, be unique and at the same time deliver more value that all the other artists yourself?
That is the real question, but I can’t give you the right one for every one of you…
You have to think about it and came up with an answer yourself.
Regarding this topic, I did this question to myself some days ago having my customers in mind, and I thought that the easiest way to increase the value you receive with my licenses I decided to give you a lot more value by increasing the rights you get with any license.
I didn’t lower the price themselves, this would have really devalued my licenses, putting my beats in the hands of too many peoples.
As I already said, what I want for my beats, is to have the right artists on the right beat. I don’t mind selling the same beats to 100 peoples… I really prefer having one big track thats really a hit instead!
So here’s what I did in order to deliver more value with my music licenses:
-I added broadcasting rights to any license;
-With every license, you can make paid performances;
-Also, I doubled or more, depending on the license, the quantity on streams and views you could make with any license (excluding the no credit license);
If this sounds good to you, go listen to my catalog now and grab the beats that you love!
Also, here you can find more post in my blog: My blog
Hope this inspired you to do more as it did with me!
If you have any question, please leave a comment below or just send me an email and I will try to reply to every one of you.
For today it’s all.